COLUMBIA BUSINESS SCHOOL, Sara Cravatts April 22, 2020
Gary Lichtenstein Editions has partnered with Urban Pathways to increase awareness and safety in the homeless community.
Screen printing might not be the first service that comes to mind when thinking of the essential businesses that have jumped in to help with COVID-19 relief efforts, but it’s a vital one. Melissa Marr ’02, managing partner of Gary Lichtenstein Editions, sprang to action when she found out that the studio — which normally produces fine art silkscreen editions made by Gary Lichtenstein, the studio’s namesake and Marr’s husband — was deemed essential. Marr partnered with Urban Pathways, an organization that provides housing and wellness services to the city’s homeless population, to fill their need for approachable, clear signage to post in residences. Through the newfound partnership, Marr was able to organize the creation and dissemination of flyers and posters that can communicate messages from the CDC in an artistic and uplifting way and help keep the city’s homeless population safe during uncertain times.